London, 31st October 2025 – Cross Hotels & Resorts, one of Southeast Asia’s fastest-growing hospitality brands, will make a bold statement at World Travel Market (WTM) 2025, unveiling a collection of exciting new destinations across Bangkok and Bali. From an urban hideaway in one of Bangkok’s emerging lifestyle districts to a luxury eco-resort perched on the cliffs of Nusa Penida, the group’s latest properties showcase its commitment to immersive guest experiences, innovative design, and sustainable operations. The group will also spotlight its recent signing of ELLE Resort & Beach Club Bali by Cross Collection, a high-profile partnership that fuses fashion, lifestyle, and hospitality into an iconic destination.
Taking place at ExCeL London from 4th to 6th November, Cross Hotels & Resorts will highlight its newest openings, expansion plans, and sustainability milestones. With a portfolio of 28 hotels across Thailand, Indonesia, Vietnam, and Japan, Cross Hotels & Resorts operates five distinct brands — Cross, Cross Vibe, Away, Lumen and Cross Collection.
Guided by a vision to become APAC’s leading alternative to global hotel operators, the group is rapidly expanding, aiming to reach 60 hotels by 2030. Across family, lifestyle, wellness, and luxury segments, Cross Hotels & Resorts is redefining guest experiences through innovative design, curated offerings, and sustainability-led operations, while addressing overtourism and supporting local communities by spotlighting under-the-radar destinations and immersing guests in authentic local experiences.
“Travel is evolving, and so are travellers,” said Harry Thaliwal, CEO of Cross Hotels & Resorts. “Guests want more than a place to stay — they want experiences that inspire, rejuvenate, and connect them to the world around them. From a calm urban retreat in Sukhumvit to a vibrant lifestyle hotel in Srinakarin, our new openings in Bangkok bring fresh, immersive experiences to the city. Alongside our luxury eco-resort in Indonesia, these properties are designed to create meaningful moments that leave a positive mark on both travellers and the communities they visit.”
New Destinations and Experiences
Showcasing Cross Hotels & Resorts’ commitment to innovation, sustainability, and immersive travel, these new properties exemplify the group’s vision of creating exceptional experiences in some of Asia’s most vibrant and emerging destinations.
Away Bangkok Sukhumvit (Opened 2025) – An urban retreat in the heart of Bangkok, promising an “Escape Everyday Life” experience. Nestled between Sukhumvit Soi 20 and 22, Away Bangkok Sukhumvit offers a peaceful urban retreat where guests can unwind without leaving the energy of the city behind. This 75-room boutique property blends comfort and convenience, featuring thoughtfully designed spaces, a rooftop pool, and relaxed social areas ideal for recharging after a day in the city. Designed for travellers seeking balance and simplicity, the hotel provides easy access to Bangkok’s shopping, dining, and transport hubs while creating moments of calm amidst the bustle. True to the Away brand’s philosophy, it invites guests to pause, reconnect, and truly escape everyday life - if only for a while.
Cross Vibe Bangkok Srinakarin (Opening December 2025) – A fresh, stylish, and energetic lifestyle hotel in one of Bangkok’s emerging lifestyle districts. Set in the vibrant Srinakarin area, Cross Vibe Bangkok Srinakarin is a 196-room hotel designed for social and experience-led travellers. Fresh, stylish, and full of energy, it brings together creative spaces, convenience, and a sense of community for guests who like to stay connected while exploring the city. Conveniently located close to Bangkok’s transport links, shopping malls, lively markets, serene parks, and dining hotspots, the hotel keeps guests near the buzz while offering a relaxing base to recharge. With an outdoor pool and well-equipped fitness facilities, Cross Vibe Bangkok Srinakarin delivers an energised and immersive urban stay that reflects the youthful spirit of the Cross Vibe brand. Featuring eight versatile meeting rooms and inspiring event spaces, the hotel is also well-equipped to host a wide range of occasions - from conferences and seminars to banquets and private gatherings.
Cross Celesta Nusa Penida (Opening 2027) – A 61-villa luxury eco-resort nestled on the cliffs of Nusa Penida, with breathtaking ocean views. Combining barefoot luxury with sustainable design and wellness-focused experiences, Cross Celesta is set to redefine high-end travel in Indonesia. As Nusa Penida rapidly emerges as Bali’s next frontier for eco-conscious and luxury tourism, the resort offers guests the chance to experience one of Asia’s most spectacular islands in unparalleled comfort, style, and harmony with nature.
ELLE Resort & Beach Club Bali by Cross Collection (Opening 2028) – Cross Hotels & Resorts has signed a Hotel Management Agreement with Geonet Developments International for ELLE Resort & Beach Club by Cross Collection, a high-style beachfront destination set to open in 2028 in the heart of Seminyak, Bali. Located along Bali’s legendary coastline, the resort will feature 170 ultra-luxury rooms and suites, complemented by a signature beach club that blends music, fashion, mixology, and cuisine for day-to-night experiences. This signing reflects Cross Hotels & Resorts’ ambition to grow further in Bali, strengthening the group’s footprint in Indonesia and its expertise in managing lifestyle-driven properties.
Harry Thaliwal, CEO of Cross Hotels & Resorts, commented: “This is more than a signing. It’s a celebration of bold partnerships and vision-led hospitality. With Geonet’s investment strength and our lifestyle brand expertise, we are creating an iconic resort and beach club that captures the spirit of ELLE. As we expand across Asia Pacific, we remain focused on delivering owner value, guest delight, and long-term impact.”
Alongside new openings, Cross Hotels & Resorts continues to enhance its existing properties to elevate guest experiences and maintain high standards across the portfolio. Away Chiang Mai Thapae, a fully vegan destination, has recently been upgraded with 30 new luxury suites, a signature restaurant — Seiva Brunchery — offering a variety of delicious plant-based and vegan dishes — and expanded wellness facilities, reinforcing its position as a premier choice for cultural, culinary, and wellness-focused travellers.
Family, Lifestyle & Wedding Highlights
Cross Hotels & Resorts is enhancing multi-generational travel with tailored family packages, curated activities, and “Kids Stay & Eat Free” promotions, making it effortless for families to experience incredible destinations and create lasting memories together.
For couples, Cross Hotels & Resorts offers some of the most scenic and customisable wedding venues across Asia, providing flexible spaces and full-service planning for both intimate ceremonies and large celebrations. Each property combines breathtaking locations with elegant, adaptable venues and dedicated wedding specialists to create unforgettable experiences. Highlights include:
Away Bali Camakila – A beachfront paradise with stunning sunset backdrops, offering romantic ceremonies by the sea or elegant poolside celebrations — perfect for a dreamy tropical wedding.
Cross Bali Breakers – Stylish tropical pool villas with versatile indoor and outdoor spaces, ideal for both lavish celebrations and intimate gatherings amid Bali’s natural beauty.
Cross Chiang Mai Riverside – Riverside locations featuring serene surroundings and adaptable event spaces, blending Thai Lanna charm with modern luxury for a truly memorable wedding.
Away Bangkok Riverside Kene – A tranquil riverside gem with elegant venues, perfect for sophisticated ceremonies in the heart of Bangkok.
tanadewa Resort & Spa Ubud Bali by Cross Collection – Nestled in lush greenery, offering intimate, nature-inspired settings for romantic celebrations.
Cross Paasha Bali Seminyak – Located in vibrant Seminyak, combining chic style with stunning views for couples seeking a lively yet elegant wedding backdrop.
Each venue offers dedicated wedding specialists to ensure seamless planning and an unforgettable experience for couples and their guests.
Showcasing Lifestyle Appeal: Married at First Sight UK
Cross Hotels & Resorts’ lifestyle credentials recently gained mainstream attention when Away Bangkok Riverside Kene featured in the hit TV series Married at First Sight UK. While many honeymooners gravitate toward Thailand’s islands and beaches, newlyweds Reiss and Leisha showcased the romantic side of the capital, enjoying a honeymoon filled with culture, gastronomy, and authentic Thai experiences.
Filmed on location at Away Bangkok Riverside Kene, their journey offered viewers a glimpse into the unique charm of Bangkok as a honeymoon destination. Set along the Chao Phraya River in the city’s vibrant Charoen Nakhon district, the hotel provided a serene and contemporary backdrop for their adventures — complete with a glass-roofed indoor pool, minimalist design, and lush greenery.
With its blend of tranquility and urban energy, Away Bangkok Riverside Kene perfectly embodies Cross Hotels & Resorts’ ethos of creating spaces that inspire connection, romance, and discovery — further cementing the brand’s appeal to modern lifestyle travellers and couples seeking meaningful experiences.
Sustainability at the Core
Sustainability remains a cornerstone of Cross Hotels & Resorts’ strategy. The group has earned Green Hotel Certifications, CF Hotels recognition for sustainability leadership, and STAR (Sustainable Tourism Acceleration Rating) accolades for its properties. Initiatives span community-led projects, eco-conscious developments, and programmes designed to minimise environmental impact while benefiting local communities.
Global media and trade partners can meet the team at Table 43, Stand N10-210, part of the Tourism Authority of Thailand showcase.
For more information, please visit www.crosshotelsandresorts.com
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Media Contact
Jessica Hopton|Global PR Director
T. +44 7813 133158