LATE DEAL: Broaden Your Horizons before 2026 ends: Discover Sarawak’s Wildlife, Caves and Culture — with a Beach Finale

• Witness orangutans, proboscis monkeys and other distinct Bornean wildlife 

• Explore UNESCO-listed caves in Mulu National Park ​

• Experience Iban cultural traditions with a longhouse stay 

• Guided rainforest walks, river safaris and immersive eco-lodges 

• Five-night island-resort finale in Sabah’s marine conservation zone 

• Seamless flights, accommodation, guides and transfers included ​

Itinerary Details: https://www.jasmineholidays.co.uk/tours/sarawak-discovery  

Jasmine Holidays’ Sarawak Discovery itinerary shines a spotlight on Borneo’s most rewarding and under-explored region. This 13-night journey goes far beyond a conventional beach holiday — blending rainforest wildlife encounters, UNESCO-listed cave systems and indigenous culture — all rounded off with five nights of serene, soft-sand relaxation in Sabah. 

Sarawak, Malaysia’s wild western state on the island of Borneo, remains one of Asia’s most overlooked gems. Travellers begin by meeting semi-wild orangutans at Semenggoh Nature Reserve before venturing deep into Mulu National Park to witness some of the world’s most dramatic cave formations. The trip continues to the Upper Batang Ai region for a meaningful cultural immersion with the Iban community, including a stay in a traditional longhouse — an experience offering a rare and respectful window into local life.

After nine days of adventure, the journey transitions to pure tranquillity on a protected island in Sabah. Crystal-clear water, white-sand beaches, diving, snorkelling and a luxury resort setting provide the restorative finale every holiday deserves.

Travel experts note that Sarawak is emerging as a standout destination for travellers seeking genuine discovery. The destination offers a blend of wildlife, cultural experiences, and adventure, while still providing comfort and the opportunity to relax on pristine beaches — making it an ideal choice for explorers planning both last-minute adventures as well as travel in 2026 and beyond.

Jessica Hopton, PR Global Director  

Tel: +44 (0) 7813 133 158 

Email: jess@apac-now.com  

Press Centre: https://apacnow.prowly.com/releases/sarawak-tourism-board   

Image Gallery: https://apacnow.prowly.com/presskits/sarawak-tourism-board

Jasmine Holidays is an independent UK specialist tour operator offering tailor-made and small-group journeys across Asia, Arabia, Africa and the Americas. With deep destination knowledge and a focus on boutique experiences, Jasmine Holidays creates thoughtfully curated itineraries for travellers seeking authenticity, comfort and adventure in equal measure.

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 34 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’. 

Sarawak Tourism Board (STB) is the key promoter for Sarawak and has built a strong track record of global recognition for its innovative campaigns, destination branding, and commitment to sustainability. In 2025, STB’s “Gateway to Borneo” campaign received the PATA Gold Award for Best Destination Marketing Campaign (Destination Management Organisation – Asia) and the Bronze HSMAI Adrian Award in the Advertising Division. The same year, Sarawak was named Most Promising New Destination at the OTM’s Excellence Awards, while STB earned the One to Watch Award from the International Centre for Responsible Tourism in Southeast Asia (ICRT-SEA) and the Best Performance Award at the 40th Seoul International Travel Fair. 

These accolades followed a strong year in 2024, when STB was named Brand of the Year in Tourism Promotion & Development at The BrandLaureate Brand of the Year Award, received Tourism Board Campaign of the Year – Malaysia at the Travel Daily Media: Travel Trade Excellence Awards, and secured two Malaysia Public Relations Awards (MPRA) for its Sia Sitok campaign, including Campaign of the Year. Additional honours included the Bronze Award at the Putra Aria Brand Awards in the Transportation, Travel & Tourism category and the Special Award for Covid-19 (Sia Sitok Sarawak) at the Sarawak Hornbill Tourism Awards. 

In 2023, STB received the Nation’s Pride Award in Tourism Promotion Excellence at the Brand Laureate Best Brands Awards, Campaign of the Year at MPRA for its “Comeback Stronger” Rainforest World Music Festival campaign, and the Best Global PR Campaign Award at the DAVOS World Communications Forum Award. Previous years also saw the PATA Gold Award in 2022 for the Rainforest World Music Festival virtual experience, the Golden City Gate 2019 Five-Star Award, Marketing Excellence Awards 2021 (Excellence in Mobile Marketing – Bronze), and the PATA Gold Award 2022 for its destination video “A Journey Awaits.” The Rainforest World Music Festival and Borneo Jazz Festival Virtual Experiences were additionally recognised in 2021 by the World Responsible Tourism Awards as ‘Ones to Watch’.  

STB’s legacy of excellence stretches back more than a decade: the Rainforest World Music Festival was ranked five consecutive years (2011–2015) among Songlines World Music Magazine’s Top 25 Best International Festivals, while STB itself has received the ASEAN PR Excellence Award 2015 Gold Award and the Asia Pacific Excellence Award 2016 by the Asia-Pacific Association of Communications Directors (APACD). 

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APAC Now is a dynamic and innovative travel industry marketing, PR, and events business based in the United Kingdom. With a passion for promoting travel and tourism within the Asia-Pacific (APAC) region, we specialise in crafting compelling marketing campaigns, strategic public relations initiatives, and unforgettable events that connect businesses with travellers and enthusiasts alike. https://apacnow.prowly.com