London. September 2025 - Step off the beaten path and into the lush, untamed world of Sarawak, Malaysia’s best-kept secret adventure. Nestled on the island of Borneo, Sarawak, offers a unique blend of jungle thrills, cultural immersion, and unforgettable encounters - without the crowds. Known as the “Land of the Hornbills,” it dazzles with vibrant cultures, ancient traditions, and a rainforest teeming with life. From venturing into Gunung Mulu National Park - home to some of the world’s biggest caves and a UNESCO World Heritage treasure, step back 65,000 years in the ancient Niah Caves or trekking through the untouched jungles of Bako National Park to catch a glimpse of the elusive proboscis monkey.
Whether scaling limestone pinnacles, kayaking through winding rivers, or immersing yourself in longhouse communities of the indigenous people, Sarawak delivers experiences that connect travellers to both nature and tradition – making it a destination for every adventurer.
Gunung Mulu National Park
A UNESCO World Heritage Site is world-famous for its dramatic limestone karst formations and vast cave systems. It features the world’s largest cave chamber (Sarawak Chamber), the longest cave passage (Deer Cave), and stunning underground wonders. Above ground, adventurers can explore razor-sharp limestone pinnacles, rainforest trails, and canopy walks, making it a paradise for nature lovers, spelunkers, and explorers alike.
Bako National Park
Sarawak’s treasured gem, it’s oldest national park, packs incredible biodiversity into a small area. Just an hour from Kuching, it’s famous for its dramatic sea cliffs, mangrove swamps, and dense rainforest trails. The park is home to proboscis monkeys, wild boars, and over 150 bird species, alongside unique carnivorous plants. A mix of wildlife, jungle treks, and stunning coastal views.
Niah National Park
Niah National Park is home to Niah Caves in Sarawak, famed for their vast chambers, ancient cave paintings, and the discovery of a 65,000 - year-old human skull - making them both a breathtaking natural and archaeological wonder.
Semenggoh Wildlife Centre
Located just outside Kuching, is Sarawak’s famous orangutan rehabilitation sanctuary. Visitors can watch semi-wild orangutans swing through the trees during feeding sessions, a rare chance to see these endangered primates up close in their natural rainforest habitat. The centre also rehabilitates other protected wildlife, making it both an unforgettable experience and an important conservation effort - an ethical opportunity to observe semi-wild orangutans in their natural environment. For a deeper experience, trek into the wilds of Batang Ai to spot these great apes in their untouched habitat.
Authentic Cultural Encounters
Join traditional Iban and Bidayuh communities in longhouses and learn about centuries-old customs, music, and cuisine.
Ecotourism at Its Best
Offering eco-conscious travellers, the chance to support conservation efforts and community-based tourism. Programmes like guided jungle treks, homestays, and conservation volunteering provide meaningful ways to give back while experiencing the extraordinary. Among the latest responsible travel packages, the Borneo Green Bike Tour offers travellers a low-impact way to experience Sarawak’s natural beauty, promoting responsible exploration and environmental awareness.
"Sarawak is not just a place to visit—it’s a place to feel alive," said Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board. “It offers the kind of off-the-beaten-path adventure that today’s traveller is craving—authentic, raw, and unforgettable.”
Demonstrating its commitment to promoting Sarawak’s cultural heritage globally, Sarawak Tourism Board recently successfully took part in CelebrASIA 2025, held from 5th – 7th September at London’s Battersea Power Station. The three-day festival transformed the iconic venue into a vibrant celebration of Southeast Asian food, culture, and community. Visitors experienced Sarawak through hands-on craft workshops, live performances, and an information booth highlighting the state’s eco-tourism, outdoor adventures, and unique travel experiences. The Sarawak Craft Council also showcased and sold traditional crafts, including intricate beadwork and handwoven basketry.
To Book: Best at Travel is offering an Authentic Sarawak 8 day / 7 nights tour. Priced at £2,199 per person, based on a family of four (two adults and two children under 12), including international flights (from London Heathrow, UK with Malaysian Airlines) and transfers. Website: www.bestattravel.co.uk or call 0203 993 4543
For further information on Sarawak Tourism Board, please visit: www.sarawaktourism.com
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About Sarawak
A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 34 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.
About Sarawak Tourism Board
Sarawak Tourism Board (STB) is the key promoter for Sarawak and has built a strong track record of global recognition for its innovative campaigns, destination branding, and commitment to sustainability. In 2025, STB’s “Gateway to Borneo” campaign received the PATA Gold Award for Best Destination Marketing Campaign (Destination Management Organisation – Asia) and the Bronze HSMAI Adrian Award in the Advertising Division. The same year, Sarawak was named Most Promising New Destination at the OTM’s Excellence Awards, while STB earned the One to Watch Award from the International Centre for Responsible Tourism in Southeast Asia (ICRT-SEA) and the Best Performance Award at the 40th Seoul International Travel Fair.
These accolades followed a strong year in 2024, when STB was named Brand of the Year in Tourism Promotion & Development at The BrandLaureate Brand of the Year Award, received Tourism Board Campaign of the Year – Malaysia at the Travel Daily Media: Travel Trade Excellence Awards, and secured two Malaysia Public Relations Awards (MPRA) for its Sia Sitok campaign, including Campaign of the Year. Additional honours included the Bronze Award at the Putra Aria Brand Awards in the Transportation, Travel & Tourism category and the Special Award for Covid-19 (Sia Sitok Sarawak) at the Sarawak Hornbill Tourism Awards.
In 2023, STB received the Nation’s Pride Award in Tourism Promotion Excellence at the Brand Laureate Best Brands Awards, Campaign of the Year at MPRA for its “Comeback Stronger” Rainforest World Music Festival campaign, and the Best Global PR Campaign Award at the DAVOS World Communications Forum Award. Previous years also saw the PATA Gold Award in 2022 for the Rainforest World Music Festival virtual experience, the Golden City Gate 2019 Five-Star Award, Marketing Excellence Awards 2021 (Excellence in Mobile Marketing – Bronze), and the PATA Gold Award 2022 for its destination video “A Journey Awaits.” The Rainforest World Music Festival and Borneo Jazz Festival Virtual Experiences were additionally recognised in 2021 by the World Responsible Tourism Awards as ‘Ones to Watch’.
STB’s legacy of excellence stretches back more than a decade: the Rainforest World Music Festival was ranked five consecutive years (2011–2015) among Songlines World Music Magazine’s Top 25 Best International Festivals, while STB itself has received the ASEAN PR Excellence Award 2015 Gold Award and the Asia Pacific Excellence Award 2016 by the Asia-Pacific Association of Communications Directors (APACD).
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